Article • over 1 year ago
Challenges in the Luxury Goods Industry and the Role of Chia Technology
Summary
- Technology solutions in the luxury goods industry often fail to meet unique needs, posing risks to consumers and brands.
- Consumers increasingly demand supply chain transparency and ethical practices, willing to pay a premium for products from compliant companies.
- Organized retail theft, unverified resellers, and counterfeit sales undermine brand profits and consumer experience in the luxury goods industry.
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