Article9 months ago

Coalition of Tech Firms Launch C2PA Initiative to Combat Deepfakes and Synthetic Media

Coalition of Tech Firms Launch C2PA Initiative to Combat Deepfakes and Synthetic Media
Summary
  • The C2PA aims to create an open standard for certifying the origins and authenticity of online content, including the use of AI.
  • Visible labels, such as the C2PA logo, may be needed to help users easily identify certified content.
  • The initiative has released open-source tools and has a diverse membership to combat synthetic media, but acknowledges the need for more comprehensive AI detection systems.

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