Article • about 4 years ago
Data Creep: How Our Personal Information is Being Collected and Used Online
Summary
- Data creep refers to the accumulation of various data points about individuals over time, creating a detailed profile of their online activities and preferences.
- Advertisers can use this extensive profile to make inferences and target individuals with personalized ads. This process is known as function creep.
- Data creep exposes individuals to concrete risks, such as data breaches and potential surveillance for political purposes.
- By using privacy solutions like Orchid, individuals can take steps to protect their online privacy and regain control over their personal information.
- Orchid is a decentralized privacy marketplace that offers VPN services and privacy features, allowing users to enhance their online privacy and safeguard against data creep.
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