Articleabout 1 year ago

France Requires Social Media Influencers to Obtain Certification for Advertising Financial Products

France Requires Social Media Influencers to Obtain Certification for Advertising Financial Products
Summary
  • France has implemented a new law requiring social media influencers to disclose sponsored content and prohibiting the promotion of harmful or unsuitable products.
  • Social media influencers, including those in the crypto industry, must obtain a certification by passing a test on the rules for financial products.
  • France's certification aims to professionalize influencer advertising and protect investors from fraudulent cryptocurrency ventures, potentially setting a precedent for other nations.

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