Article • over 1 year ago

Revolutionizing Web3 Marketing: iExec's New Developer Tools Enable Privacy-Enhanced Marketing

Iexec

Summary

Traditional Web2 marketing practices have failed to prioritize user privacy and consent control.
iExec aims to transform Web3 marketing with a focus on user consent management, secure data sharing, privacy-preserving communication, targeted marketing, and user incentives.
iExec's developer tools, iExec DataProtector and iExec Web3Mail, allow for seamless integration of privacy-enhanced marketing capabilities into decentralized apps, ensuring unparalleled ownership and control over personal information.

Source: https://medium.com/iex-ec/introducing-privacy-enhancing-marketing-the-future-of-marketing-in-web3-429283e7c7f0

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