Articleover 2 years ago

Surveillance Advertising: How Companies Track and Monetize User Behavior

Surveillance Advertising: How Companies Track and Monetize User Behavior
Summary
  • Surveillance advertising uses user behavior tracking and analysis to deliver personalized ads.
  • Data collected in surveillance advertising can be linked to personal identity, enabling targeted advertising and profiling.
  • Surveillance advertising has privacy risks and has been linked to discrimination in various financial opportunities. Efforts are being made to regulate surveillance advertising, but using a VPN can provide online privacy protection in the meantime.

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