Article5 months ago

VeraViews Achieves Significant Performance Improvements in Video Programmatic Advertising

VeraViews Achieves Significant Performance Improvements in Video Programmatic Advertising
Summary
  • VeraViews has introduced new integration options to expand its advertising stack's compatibility with various video player environments.
  • The project has achieved a high ad viewability rate of 75.9% on all devices.
  • The eCPMs have significantly increased from $1.98 to over $5.35, indicating the project's effectiveness in generating substantial advertising revenues.

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