Articleover 1 year ago

Verasity: Leveraging AI and ML to Prevent Ad Fraud

Verasity: Leveraging AI and ML to Prevent Ad Fraud
Summary
  • AI and ML technologies offer significant advantages in detecting and preventing ad fraud, such as analyzing large amounts of data and identifying abnormal patterns.
  • Predictive analytics can help prevent ads from being placed on fraudulent websites or apps by analyzing data from previous ad placements.

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