Why Tech Giant Samsung's Investment Arm Calls Mawari a 'Sleeping Lion'

(Hint: It's About to Roar)

When the venture arm of tech powerhouse Samsung describes a project as a "sleeping lion," it's time to pay attention.

These aren't words from the Samsung ecosystem that come lightly. As the innovation-hunting arm of one of the world's largest technology companies, Samsung Next has a track record of identifying transformative technologies before they reach mainstream awareness.

So what exactly did they see in Mawari that earned such a powerful metaphor?

For those unfamiliar, Mawari is a decentralized 3D content delivery network that allows high-quality, low-latency streaming of mixed reality experiences across devices. 

Think of them as building the infrastructure that will power the next generation of spatial computing — handling everything from AR navigation and virtual try-ons to immersive metaverse experiences and AI avatars.

What makes this "sleeping lion" description so intriguing isn't just who said it, but what it implies.

In Samsung Next's own words, Mawari is positioned to "lead the next wave of immersive experiences" by tackling the fundamental infrastructure challenges that have held mixed reality back from mass adoption: scalability, cross-device compatibility, and real-time performance.

The answer lies in their unique combination of real-world partnerships, market positioning, and technological innovations that collectively point to a company not just building interesting tech, but potentially reshaping how we consume digital content in the physical world.

But truthfully, those familiar with DePIN know that this lion isn't even sleeping anymore—it's already beginning to move.

And as we'll reveal, the partnerships Mawari has been quietly forming tell us something important: this is no ordinary DePIN project.

This is the opportunity you have right now: a significant node opportunity is coming, giving you a long-term claim on token rewards and network earnings from one of DePIN's most promising projects.

In this blog, we'll break down Mawari in detail, so you can decide if you're ready to take part in this opportunity before others realize what's happening.

Let's explore why this particular lion has caught the attention of tech giants and infrastructure companies alike.

In the full blog, you’ll be reading about:

• Why some of Asia's oldest companies are implementing Mawari's tech across entire cities 🏙️
• A breakdown of how Mawari is solving the infrastructure bottleneck that perfectly captures the $500B mixed reality future 📈
• The patented technology that makes Mawari's approach unique in an increasingly crowded field 🔍
• The opportunity to join Mawari's upcoming node sale and potentially earn rewards as the network expands 💰

Strategic Alliances That Validate Mawari’s Vision

What elevates Mawari beyond just another promising spatial computing startup is the caliber of its strategic partnerships.

Unlike most mere paper agreements or collaborations, Mawari’s are active implementations with some of Asia's most established infrastructure providers.

Nankai Electric Railway + Mawari = Digital Entertainment City

The most telling validation of Mawari's technology isn't even coming from venture capitalists or tech blogs. It's coming from one of Japan's oldest and most respected infrastructure companies.

Nankai Electric Railway, which has been operating train lines in Osaka since 1885, recently announced a groundbreaking partnership with Mawari to develop “Digital Entertainment City Namba."

A city-wide implementation of AI-powered 3D avatars throughout train stations, shopping centers, and entertainment districts. 🏙

Picture this: You're exploring Namba Parks, smartphone in hand, when an anime-inspired character appears, offering to guide you to the best ramen spot or explaining the history of Tsutenkaku Tower—all rendered in real-time through Mawari's network. This isn't sci-fi; it's happening right now.

What makes this partnership particularly significant is how it addresses real-world challenges beyond entertainment. Japan faces a projected labor shortage of 11 million workers by 2040. The Mawari-powered avatars will help bridge this gap by offering multilingual assistance to the country's growing tourist population (which reached 23 million visitors in 2023).

The Mawari-KDDI Relationship

Equally impressive is Mawari's partnership with KDDI Corporation, Japan's second-largest telecommunications company. Together, they're building DePIN specifically designed for spatial computing.

Their joint Digital Human as a Service has already deployed multilingual guides in Tokyo, leveraging AWS Wavelength and KDDI's au 5G network. Translation? Mawari's tech isn't just working in labs—it's helping real tourists navigate one of the world's most complex urban environments.

Clearly, Mawari has moved beyond the "proof of concept" phase that characterizes many spatial computing projects. They're delivering workable solutions that major enterprises are willing to bet their reputations and resources on.

Controlling the $500B Mixed Reality Landscape

When most people think of mixed reality, they often picture VR gaming or specialized industrial applications. But the actual market is vastly larger and growing at a staggering pace.

The global mixed reality market is projected to reach $500 billion within the next few years, representing one of the fastest-growing segments in technology. This isn't speculative growth—it's being driven by fundamental shifts in how we interact with digital content.

As devices like Meta's Quest headsets evolve and emerging AR glasses continue to shrink in form factor while increasing in capability, the futuristic glasses depicted in sci-fi are becoming reality.

Google's recent acquisition of Raxium, focused on microLED display tech for AR glasses, and Meta's Orion project both signal a future where we'll wear mixed reality devices that look like normal glasses, not bulky headsets. Even Apple has entered the space with Vision Pro, though at a premium price point.

This evolution means the bottleneck shifts from hardware to infrastructure — it's not just about making devices affordable and wearable (though that's happening), but about delivering compelling content to them.

And this is precisely where Mawari sits.

Mawari As The Netflix of Spatial Computing

To understand Mawari's potential, think about what Netflix did for video streaming.

Before Netflix, delivering high-quality video over the internet was challenging, expensive, and inconsistent. Netflix solved this by building specialized content delivery infrastructure that made streaming video accessible and reliable for millions.

Mawari is positioned to be the Netflix of spatial computing—not just for live streaming, but for all 3D content delivery. This includes:

• Pre-rendered 3D movies and experiences
• Live AR events and performances
• Interactive digital humans and AI avatars
• Location-based mixed reality experiences (Think Pokemon Go projected through sunglass-like XR glasses)
• Cross-platform gaming and social spaces

The vTuber and live streaming market—valued at $3.5 billion globally—represents just a small fraction of this larger opportunity. Mawari's technology is designed to power everything from enterprise training applications to mainstream entertainment.

How It Solves the Infrastructure Problem

Traditional cloud infrastructure wasn't designed for the demands of spatial computing, which requires:

• Ultra-low latency (under 20ms)
• High-bandwidth 3D content delivery
• Real-time rendering and interaction
• Cross-device compatibility
• Edge processing to reduce network demands

By building a decentralized infrastructure specifically optimized for these requirements, Mawari is addressing the exact bottleneck that stands between today's limited mixed reality adoption and tomorrow's $500 billion market.

This positioning at the infrastructure layer—rather than as just another app or experience—is what gives Mawari the potential to capture value across the entire ecosystem. It's not competing with content creators; it's enabling them all.

Technical Innovations That Set Mawari Apart

At the heart of Mawari's advantage is their patented split-rendering technology. This isn't an incremental improvement—it's a fundamental rethinking of how 3D content should be delivered.

Traditional approaches face an impossible choice: either render everything locally on device (demanding powerful hardware) or render everything in the cloud (creating latency issues). Mawari's approach breaks this dilemma by intelligently dividing rendering tasks between local devices and edge computing nodes.

The system dynamically determines which elements need to be processed based on network conditions, device capabilities, and content complexity.

This means AR glasses can display ultra-realistic content without melting your face or draining your battery in 20 minutes.

The AI Agents Advantage

Perhaps the most exciting aspect of Mawari's technology is its capability to support AI agents and digital humans in mixed reality environments.

With companies racing to create AI agents and digital companions, Mawari's infrastructure provides the missing link between powerful AI backends and visually compelling, physically situated AI agents that can exist in our world through AR.

The Nankai Osaka implementation demonstrates this perfectly: AI-powered avatars guiding tourists in real-time, all rendered through Mawari's network.

Your Sign To Join Before the Roar 🦁

Mawari has methodically built the foundations: patented technology, strategic partnerships, and working implementations that prove their approach at scale.

And very, very soon, Mawari will take a significant step in its evolution by opening participation to a wider community through their upcoming node sale. This represents an opportunity to own a percentage of the infrastructure that will power the $500 billion mixed reality content market.

As the network expands and more content flows through the system, node operators become essential contributors who help maintain the network's performance while receiving rewards for their participation.

The future of mixed reality content delivery is being built today. The question isn't whether this lion will wake up—it's whether you'll be part of the pride when it does.